Direct Line attacks the price comparison websites in its latest TV advert – but leading site Confused.com has hit back.

Direct Line wants to convince customers they won’t get such a good deal if they use these sites to shop for car insurance.

And it claims many don’t realise price comparison sites don’t list all possible policies and that they make money out of every one bought through them.

That may be so, but they still make consumers’ lives much easier by offering a one-stop shop where they can view a wide range of options and, by doing so, save large amounts of cash.

The system may not be perfect, but it’s far better than the alternative offered by Direct Line: buying direct from it.

Confused.com managing director Debbie Williams responds: ‘This looks like an act of desperation from an increasingly uncompetitive Direct Line.

‘It’s a shame it won’t allow its quotes to be compared through independent price comparison sites like Confused.com.

‘But there may be a reason – our initial research suggests that nine times out of ten of Direct Line’s quotes wouldn’t feature in our top five cheapest prices. And in some cases, Direct Line doesn’t even make the top ten.’

So who will I be going to in future for my insurance? As far as I’m concerned, the comparison sites win hands down.

This entry was posted on Friday, June 8th, 2007 at 9:43 pm and is filed under UK Personal Finance, Insurance. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.